3 Simple, Successful Marketing Ideas
for Local Businesses & Retail Stores
Head of Marketing, Peddle Plus
Featured among the Top 10 Women in Digital Marketing, she plays a pivotal role in shaping, managing and amplifying Peddle Plus’ digital footprint.
Here are three easy, simple and successful marketing ideas for local businesses and retail stores:
- Partner with Local RWAs:
Your immediate locality is your retail store’s homeground. It is your store’s biggest source of revenue. Over the years, the residents of this locality will create lakhs or even crores in profits for your retail store or business.
So, it is undoubtedly important to gain the trust and loyalty of all the possible customers in this area. This will ensure that your store/small retail business will get a lifetime access to their investment.
Partner with your local RWAs to offer exclusive discounts, offers, coupons, and membership of your retail store. This will give incentive to the customers to visit your retail store time and again, eventually becoming loyal customers of your store.
- Beyond Your Store’s Locality:
While you are in your retail store, how often do you check Facebook & Instagram. Quite a bit? So do your customers. The potential customers of your store are active on social media.
Create your retail store’s social media presence and advertising your store in the areas near your store will help you reach more peoole and make more sales. Your social media profile is like your store’s own TV news channel. You can showcase how your retail stores look, how your store is loved by customers, how your store is offering many products, what makes your store different, what your store’s story is, and a lot more.
Advertising this kind of content about your store along with relevant offers will help you grow your retail business in many local areas at the same time.
- Going Online & Growing Digitally:
Increasingly many retail stores and small retail businesses in India are selling online. As a retailer, you need to make the choice to include an online selling model in your retail business. You cannot ignore the changing needs of your customers, who are going to buy from big online businesses.
Just as you evolved from Bahi Khaata to Calculators to Billing Software, the next step should be online retailing. This will give your retail store access to a whole new audience, which will only grow as your digital presence increases.
Going online and managing your retail business is an easy and secure with Peddle Plus. All the important data about your retail store is readily available on our mobile apps. You can easily perform billing, manage inventory, do invoicing, sell online and much more. Contact us now to avail attractive discounts on our all-in-one billing software and retail management apps.
To stay updated with latest news, tips and trends in the Retail industry, visit Peddle Plus.