Three Simple Steps to Build Your Retail Store’s
Brand & Increase Sales
Priyanka Bhatia
Head of Marketing, Peddle Plus
Featured among the Top 10 Women in Digital Marketing, she plays a pivotal role in shaping, managing and amplifying Peddle Plus’ digital footprint.
Grow your business with these three simple steps to build your retail store’s brand and increase store sales:
- Make your Storefront Memorable:
A storefront can make or break a business. Get a good logo designed for your retail store. Make sure that it is designed to attract attention to your retail store or business’ display board or hoarding.
Such an attractive logo displayed outside your store will let customers know about your store from a distance. A logo can communicate a lot about your store including your retail store’s name, your store’s USP, the year your store was started, the name of the store’s founder, your store’s tagline and more. So make sure you get a professional to do it.
- Signage Inside Your Retail Store:
Proper, cleanly designed signboards inside your store will enhance the navigation and improve the retail experience. Apart from helping the customers in your store, this will help the store’s employees in easy management of stock.
Bear in mind, that these signboards are in the colours of your store or business’ logo. Doing this will connect these signs with your retail business logo and enhance your retail brand.
- Store Ambience & Retail Experience:
Creating a strong retail brand is much more than just designing your retail store’s logo or choosing a shop name. It involves everything from how your store looks, how your store sounds, how your store smells and how the store feels. So, make sure that you choose these elements accordingly.
For example, a retailer who sells fashion products in his retail store can play popular music which the youth listens to. A retailer who is running a jewellery store needs to use advanced, quality lighting systems to highlight all his products in the best manner.
Employing these tactics to build your retail store’s brand & increase sales in a consistent manner will amplify your efforts. You can build a retail brand that customers love buying from. For more amazing content on retailing, retailers, retail tech, billing, billing software, inventory management and invoicing, follow this space.
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